The website serves as a digital platform for "format furniture" to showcase their work and design creations. This interior design firm specializes not only in crafting interior spaces but also in creating the furniture within those spaces. The site features a collection of completed and ongoing site renders and final images, along with a dedicated section that introduces the team and provides an in-depth explanation of their design process.
The website exudes a professional and soothing ambiance, with a focus on showcasing their work through prominent, full-screen images that place their designs at the forefront. It embodies professionalism, sleekness, modernity, and informativeness, with an emphasis on visual content.
The website offers a delightful surprise. While it maintains a consistent
design, it also incorporates distinctive elements, playing with image and
text sizes in a manner that encourages exploration of all their projects.
Its tone exudes minimalism, effectively highlighting the aesthetic of
their work throughout the site.
The "home" page sets a minimalistic tone, offering limited information. It
features an image from one of their projects that spans the entire screen.
Accompanying this image are texts reading "format," "small bespoke
interiors," and a menu for accessing their projects and other website
sections.
The "projects" page maintains a professional yet personal atmosphere, with
the heading "projects we are proud of" serving as an overall showcase of
their work. Each main project image leads to its dedicated page, which is
rich in visuals and includes project details such as location, materials
used, the team involved, and a brief project description.
The "about" page introduces a personal touch by featuring images of all
the designers along with write-ups about their design intent, enhancing
the personal connection with viewers of the website.
Additionally, there is a "stories" page highlighting news articles
featuring the company or interviews they have participated in. Finally, a
"contact" page offers information on how to get in touch with them.
The website's branding maintains a high level of consistency, leaving no
doubt that it was created by someone with a clear vision of their
professional image. The website's modern aesthetics, along with its
contemporary interactions and animations, imbue it with an upscale feel.
The showcased photos on the website are evidently professionally captured,
and the predominant color scheme aligns seamlessly with the neutral tones
often seen in their designs. The chosen font further contributes to the
sleek and modern design impression.
This design approach offers the distinct advantage of enhancing
credibility. It exudes a calming influence and refrains from overshadowing
the showcased projects, placing the primary focus squarely on their work.
Ella, an interior design student, seeks inspiration for her upcoming project, and she finds this website, perfectly resonating with her design sensibilities. Upon landing on the home page, she's immediately captivated by the meticulously crafted, sleek, and modern design, leaving a profound impression. Ella proceeds to explore the website, and as she delves into the showcased projects, she's thoroughly impressed by the professionalism exuded by the photos. While going through the portfolio, she's delighted to discover not only finished projects but also works in progress. What pleasantly surprises her even more is the inclusion of detailed information about the materials employed and images of the designers who contributed to each project.
George, a middle-aged lawyer, seeks a home renovation solution, recognizing that his busy schedule leaves little time for micromanaging the process. He needs the expertise of professionals adept at crafting modern, sleek interiors. Through recommendations from his golfing buddies, he stumbles upon "format." Upon visiting their website, he's pleasantly taken aback by its clean and minimalist design. While scrolling through their portfolio of projects, and eventually discovering the page that talks about their design methodology, George's decision was sealed. Impressed, he initiated contact through the neon side tab on the website, eager to enlist their services for his home transformation.
Krisha, a potential employee, stumbled upon the Format website while researching the company as part of her job application process. The sleek and professional homepage immediately caught her attention, leaving a positive first impression. Krisha's fondness for the website culminated when she stumbled upon the detailed description of the company's design process. This glimpse into their methodology and values resonated with her, reinforcing her desire to join the team.